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Digital Marketing Specialist

Avalon Vision Solutions, LLC
Job Description
Job brief
We are looking for a Digital Marketing Specialist to join our team and help us achieve our goals.  The Specialist’s role will be to design, create, and deliver marketing programs to support expansion and growth of the company’s MoldWatcher products and services.  Proficiency in email campaigns, graphics, web advertising, social media and web development is a must.
Familiarity is needed with a wide range of field practices, concepts, and procedures.  Planning, development and execution of national digital programs and campaigns, including online
advertising, web site strategy and design, and deliverables. Maintaining site analytics, metrics, and campaign reporting. In depth knowledge of SEO and adwords programs.

Ultimately, you should be able to contribute to high quality customer interaction by helping us keep in touch with our customers.
Responsibilities Include:
  • Create email databases for lead generation
  • Identify target audience and grow our email list
  • Design and implement direct email marketing campaigns
  • Write newsletters including all company updates
  • Ensure emails follow industry policies and best practices
  • Set digital marketing strategies using all necessary tools (e.g. website, emails, social media
  • Analyze web traffic metrics and suggest solutions to boost web presence
  • Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
  • Build strong clients relationships through social media interaction
  • Hands on experience with CRM software and MS Office
 
Requirements
  • BS degree in Marketing or Graphics related field.
  • 2 years of experience in digital marketing within the Industrial or High Tech industry.
  • Proven work experience as an Email or Digital marketing specialist
  • Hands on experience with HTML and content management systems
  • Proficiency in marketing automation technology
  • Familiarity with analytical and database tools
  • Demonstrable experience with SEO/SEM and CRM software and Google Analytics
  • Experience implementing and optimizing Google AdWords campaigns
  • Hands on experience with online marketing tools and practices

To apply for this position please email or fax Resume to Attention Ed Kachnic.
Fax: 770-941-7299 or ekachnic@avalonvision.com

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